Close-up composition of structured black crepe fabric draped beside a warm brushed brass measuring ruler on an obsidian stone desk, soft sidelight.
Close-up composition of structured black crepe fabric draped beside a warm brushed brass measuring ruler on an obsidian stone desk, soft sidelight.
— Legal & Compliance

Privacy & Data Protection

Aura by ED respects your confidentiality and adheres strictly to the UK General Data Protection Regulation, the Data Protection Act 2018, and EU GDPR requirements governing personal information.

• Data Governance

Information We Collect

We collect only the personal information necessary to deliver bespoke couture, fulfill boutique purchases, and maintain your private client profile with precision.

Client Credentials

Lawful Processing

Secure Storage

Contact information, delivery destinations, measurement records, and communication histories submitted during boutique ordering or private styling consultations.

Personal records are processed solely under contractual necessity for order fulfillment, legitimate commercial interests, or explicit statutory compliance.

Your transaction details are shielded through encrypted banking gateways, and personal identifiers are retained only as long as active service necessitates.

Access & Portability

• Individual Rights

You may request full copies of stored personal records at any time, supplied in structured digital formats without administrative fees.

Your European & UK Rights

Erasure & Correction

Under UK and EU data protection legislation, you retain comprehensive authority over how your personal information is stored, processed, and utilized across our services.

You hold the statutory right to rectify inaccurate profile details or request comprehensive deletion of non-essential purchase records.

— Supervisory Contact

Data Protection Officer

Concierge Inquiries & Oversight

You also retain the right to lodge statutory concerns directly with the UK Information Commissioner's Office or your local European supervisory authority.

Direct any privacy requests or data inquiries directly to our designated data controller. We respond to all formal requests within thirty calendar days.